CLV Overview

CDSA Copyright & Licensing Verification Certified Sites Fight Piracy to Protect:

  • Customers’ Intellectual Property Rights
  • Customers from their ignorance of copyright laws
  • Optical media manufacturers and their investment
  • The economic livelihood and viability of the industry

CDSA Copyright & Licensing Verification Certification Pays Off For Content-Owners

Protection for Music, Films, Games, Software:

  • CLV Certified sites verify all orders are legitimate
  • CLV Certified sites refuse questionable and illegal orders
  • CDSA issues Anti-Piracy Alerts and warnings to other plants

CDSA Copyright & Licensing Verification Certified Sites Work With Customers to Protect Copyrighted Material

  • A key element in the CLV Program is the partnership between the manufacturer and the content owner – customer to safeguard intellectual property
  • CLV Certified sites require documentation or other substantiated verification of the authority to manufacture intellectual property; the extra effort pays off . . . for everyone except pirates
  • Content ownership is identified and verified by the CLV Certified site prior to manufacture
  • Assumptions that the content is in Public Domain are verified
  • CLV Certified sites help to educate customers about copyright, public domain and other licensing issues
  • Working together with the customer, CLV Certified sites protect copyrighted materials

CDSA Anti-Piracy Program Pays Off For CLV Certified Plants

CDSA APCP Protection for Manufacturers:

  • CLV Certification/Compliance Program gives them a Market Advantage
  • CDSA supports anti-piracy and content protection – program participants collaborate through broad-base industry awareness and customer outreach programs, with tools for tracing content ownership, and with marketing and promotion initiatives
  • Synergism develops with other CLV Certified sites though regional workshops, conferences, and information exchanges

CDSA’s Copyright & Licensing Verification Program Helps Protect Media Manufacturing Plants’ Assets and Reputation

  • Reinforces the site’s reputation as a leading Media Manufacturer
  • Gains added visibility for the site’s dedication to fighting piracy
  • Provides a basis for strong value-added service to customers
  • Strengthens the Anti-Piracy bond between the site and Content Owner groups (IFPI, MPA, BSA, BPI, RIAA, etc.)
  • Adds a powerful manufacturing tool to the site’s arsenal of other Anti-Piracy measures – Security, Personnel Training, Customer Service
  • Protects the company’s assets and investment

Why Content Owners’ Support and Use Plants Enrolled in CDSA Copyright & Licensing Verification Program

  • Companies volunteer to participate in the CLV program to demonstrate their commitment to protecting customers’ intellectual property
  • Content Owners appreciate the value-added service which reflects the certified site’s dedication to quality and service
  • Content Owners have a higher level of confidence their intellectual property is safeguarded during manufacturing
  • Content Owners often question why other plants are not in the CLV certification program yet
  • Content Owners increasingly insist their projects be produced in CLV certified sites

Some of the International Organizations Supporting the CDSA Anti-Piracy Compliance Program

  • International Federation Of The Phonographic Industry (IFPI)
  • Business Software Alliance (BSA)
  • Digital Software Association (DSA)
  • Entertainment Software Association (ESA)
  • Software & Information Industry Association (SIIA)
  • International Video Federation (IVF)
  • Bureau International Des Sociétés Gérant Les Droits D’enregistrement Et De Reproduction Mécanique (BIEM)
  • Bescherming Rechten Entertainment Industrie Nederland (BREIN)

Why Content Owner Associations Support and Endorse the CDSA Anti-Piracy Compliance Program

  • They view certified sites as doing due diligence and as anti-piracy partners
  • They can concentrate their efforts on sites and other companies not participating in CDSA’s APCP
  • Since the introduction of CDSA’s Anti-Piracy Compliance Program In 1999, no certified site has been involved in settlements or law cases.

Why Pirates and Others Attempt to Use Legal Plants

  • Pirates intentionally use legal mastering houses and replicators to manufacture pirated material
  • They want manufactured products of the highest possible quality that look the same as legitimate discs
  • They misrepresent themselves
  • Legitimate customers may unintentionally present pirated material to a media manufacturer because they do not know the actual copyright owner
  • Or, because legitimate customers do not understand copyright protection laws
  • The CDSA Copyright and Licensing Verification program is designed to reject pirate orders and assist legitimate customers to obtain the appropriate documentation for authorized media manufacturing

Piracy Has Consequences for Content Owners

  • From 1999 – to 2006, nearly US $90 million was paid in restitution, by Non-APCP-Certified Replicators, to Intellectual Property Rights owner associations such as IFPI, MPA, RIAA and BSA.
  • MPA companies lost $3.8 billion worldwide to optical disc piracy in 2005
  • More than 81 million illegal optical movie discs were seized in 2005
  • One in three of all music discs purchased worldwide is illegal
  • 37 % of all CDs purchased in 2005 were pirate – a total of 1.2 billion pirate CDs
  • Pirate CD sales in 2005 totaled US $4.5 billion and outnumbered legitimate sales in 30 markets
  • 78 disc manufacturing lines seized in 2005 (capacity of 340 million discs)
  • More than 81 million illegal music discs were seized in 2005
  • Business software piracy in 2005 was 35% worldwide, representing US $34.3 billion in losses
  • One of every three business software installations uses pirated content

CDSA APCP Prevents Piracy Attempts

  • In the past two years APCP sites refused 108 orders from customers who did not produce licenses and authorization for manufacturing the content on discs:
  • In 2004 – 2005 AP Alerts issued about orders for more than 2.7 million discs
  • APCP procedures prevented 92 legal actions against plants
  • APCP increased the difficulty of order placement for pirates
  • APCP protected intellectual property of owners whose content was the targets of attempted piracy
  • CDSA issues AP Alerts to warn of orders refused by APCP sites because of possible licenses problems and lack of documentation
  • In 2006, AP Alerts issued regarding more than 1.2 million discs to date

CDSA’s APCP Based on ISO Concept

  • CDSA’s Anti-Piracy Compliance Program is modeled after the ISO 9000 program, generic international standards for quality management and assurance
  • The CDSA APCP contains specific anti-piracy guidelines for the media industry

CDSA and Optical Disc Manufacturers Are Fighting Piracy by:

  • Protecting Customers’ Intellectual Property
  • Protecting Replicators’ Investment
  • Serving the Industry – Worldwide

When your plant is in CDSA’s APCP:

  • It becomes part of the most effective worldwide Anti-Piracy Team
  • It improves its due diligence procedures
  • It protects the assets the customer and of its own investments
  • It improves its business standing in the marketplace. Join us!