‘Hulu Plus’ Pilot Could Come Next Week: WSJ

Sources close to Hulu tell the Wall Street Journal that the online video site could begin inviting select users to test a $10-per-month “Hulu Plus” service as early as next week. The long-anticipated subscription service would offer access to more content than Hulu’s free site, and would be compatible with Apple’s iPad, the Journal reports. Timing of the launch depends on the finalization of content licensing agreements among Hulu’s three owners: NBC Universal, News Corp., and Walt Disney Co. Some 43.5 million unique viewers came to Hulu’s free site in May 2010, up from 40 million in May 2009, according to comScore. The comparison comes courtesy of Business Insider, which labels Hulu's apparent 9% year-over-year gain as growth by “just barely.”

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